WHY IMTA?As the fast-growing sectors of Global Healthcare and Medical Travel begin to arouse interest amongst diverse sections of the Indian industry, there are often more questions than answers.
We all know the potential opportunity that Medical Tourism presents for India which was first reported way back in 2002 by McKinsey. The sector has been growing rapidly but we are far away from the 2 Billion Dollar by 2012 projection made by McKinsey.
There is no doubt that the clinical quality, technology and cost proposition offered by Indian Corporate hospitals is unmatched. Even in Tier II and III Indian cities, we now have hospitals that are doing excellent surgical work. The challenge really is on the non medical side, primarily on the marketing front.
Indian healthcare providers want to know more about contemporary marketing techniques about how to attract overseas patients to their facilities, Upgrade their services for building a sustainable patient flow, Quality Assurance, and liability issues. Healthcare consumers are concerned about selection of quality service providers, logistical issues, malpractice and continuity of care.
How do we really reach out in a cost effective manner to millions of our target customers who are unaware of the value we offer and reside on the other side of the globe in a different time and cultural zone. The fact is that prior to deciding on a hospital, the international patients first choose the country or the medical travel destination. Therefore we must join hands to build INDIA as a preferred global healthcare destination. And towards that end, IMTA has been conceptualised to get all stakeholders together on a ongoing basis for exchange of views, share best practices and work on the IMTA’s Mission to realise its Vision
ORGANISATIONIMTA is a no profit organisation and operates with the guidance received from its ADVISORY BOARD
IMTA Advisory Board members comprise of industry leaders from Hospitals, Healthcare (both Modern Medicine and Traditional Indian Medicine), Healthcare Quality Organisations, Academia, IT, Travel and Tourism Industry and Overseas Corporate, Insurance and Facilitation services providers.
The roles of the IMTA Advisory Board members are multi –fold:
- To define the strategic direction of the IMTA, ensuring it brings added value to our members and to those who participate in our offerings.
- To “connect” the IMTA with all aspects of our industry and to enhance our offerings through broader access, participation and partnerships.
- To represent the IMTA. Promote our mission and reflect the values that all healthcare and medical travel professionals share as members of our organization.
OUR MEMBERSIMTA membership base has participation from across all the industry segments that have stake in the Medical Value Travel like :
- Indian hospitals and clinics with an interest in medical travel or global healthcare and their CEOs, Managers or Practitioners
- Members of the Health and Wellness Travel Industry, Ayurveda Spa resorts, clinics and Health travel agents
- Indian Private and public hospital and healthcare associations
- Overseas employers , Insurers, Healthcare Facilitators and TPAs
- Ministries of Health; Ministries of Travel and Tourism
- Healthcare IT , Telemedicine and eHealth professionals
- Healthcare Quality Assurance professionals